Rilakkuma characters are extremely popular in Japan and they are now available in North America .“Rilakkuma” means “Bear in relaxed mood” and the plush characters are super huggable and cute.

We received a small Rilakkuma plush bear and a Rilakkuma board book and my three-year-old son loves them both. The cuddly bear is adorable and it has a small pocket with zipper on the back that is great for little ones to carry their treasures.

Everyone wants to know the mystery behind the popular Japanese brand Rilakkuma. Who are the three loveable characters and how did they end up living in Tokyo? In 2003 San-X launched Rilakkuma in Japan and saw great success with the brand. Now, AQI brings Rilakkuma to America to continue the story about the beloved characters- Rilakkuma, Korilakkuma and Kiiroitori.


“The mysterious brand has been a staple in the Japanese market for over a decade,” said David Ringer, CEO/President of AQI. “Rilakkuma is about an attitude and a lifestyle that allows people to create their own adventure with the characters. The fact that so much is left up each individual’s interpretation is what makes the brand so open-ended.” Rilakkuma encourages imagination and creativity

Rilakkuma and friends are currently available at FAO and Hot Topic locations across North America and range from $8.99 to $199.99 in price. One of these adorable buddies would surely make a wonderful gift for the holidays! 


2013 Holiday Gift Guide

Disclosure:  I received a sample of a product to facilitate this post.  All views and opinions stated on this post are 100% my